An amazing thing occurred this week throughout New Zealand and Australia. The annual coach week was held from 14 – 18 May 2007 to raise community and businesses’ awareness of coaches and the coaching profession. A number of different events happened, ranging from complimentary one on one coaching sessions by coaches, held in city shopping malls, to key speakers touring around different cities, speaking at coaching events hosted by International Coach Federation (ICF) Chapters. The International Coach Federation http://www.coachfederation.org/ is behind coach week and it’s a world wide event, involving literally hundreds of coaches. Mind you, for us here in Australasia, coach week is held at a different time of year than in America and Europe but the intent and outcome is just the same.