Networking has its difficulties, management coach suggests
It may well be a terrible thing to admit, but sometimes I struggle at times with the "networking thing". When I've gone to specific business related events and done the mix and mingle, I've found some people get into a networking modus operandi that looks and sounds contrived and can be totally off-putting. That's the difficulty with networking -it is the thing to do (good business practice, all the books say so) yet how do you do it so that it isn't a fast card exchange and nothing more?
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