A small paragraph in an article in NZBusiness (http://www.nzbusiness.co.nz/) February 2011 edition (p.31) entitled What Business Owners Can Learn From NFPs, sprang off the page and grabbed me. Clive Plucknett, CEO of Challenge Trust said NFPs can beat dollar-driven organisations in one main area – they have passion for their cause. He went on to say this was so, partly because they had to, but mostly because it worked. When you think about it, some people are drawn to work in NFPs because their values and interests match the organisations' values and interests and they are aligned, right from the outset. Could the same really be said for profit-making organisations and the people drawn to work in them?