Cold calling versus referral based approach – what’s the best?

I know few people who really enjoy cold calling in the search for new clients yet know many who enjoy networking events as a means of meeting new people and expanding their circle of contacts. A website that offers free articles and tips on dumping cold calling as a way of getting prospects and replacing it with a referral-based approach is http://www.nomorecoldcalling.com/ It's well worth a visit.